提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より In-store video advertising effectiveness: three new studies provide in-market field data

提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より In-store video advertising effectiveness: three new studies provide in-market field data

Call No. (NDL): Z4-522
Bibliographic ID of National Diet Library: 11051720

Material type: 記事

Author: Mark Yi-Cheon Yimほか

Publisher: 東京 : 日経広告研究所

Publication date: 2011

Material Format: Paper

Journal name: 日経広告研究所報 / 日経広告研究所 [編] 45(2) (通号 256) 2011.4・5

Publication Page: p.110～94

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Paper

Material Type: 記事
Title: 提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より In-store video advertising effectiveness: three new studies provide in-market field data
Author/Editor: Mark Yi-Cheon Yim
Seung-Chul Yoo
Brian D. Till 他
Author Heading: Mark Yi-Cheon Yim
Seung-Chul Yoo
Brian D. Till
Alternative Title: インストアビデオ広告の効果--フィールドデータにおける3つの知見
Periodical title: 日経広告研究所報 / 日経広告研究所 [編]
No. or year of volume/issue: 45(2) (通号 256) 2011.4・5
Volume: 45
Issue: 2
Sequential issue number: 256
Pages: 110～94
Publication date of volume/issue (W3CDTF): 2011
ISSN (Periodical Title): 0389-4916
ISSN-L (Periodical Title): 0389-4916
Publication (Periodical Title): 東京 : 日経広告研究所
Place of Publication (Country Code): JP
Text Language Code: eng
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-522
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 11051720
http://id.ndl.go.jp/bib/11051720
Bibliographic Record Category (NDL): 632