AMA・JM誌論文 ...

AMA・JM誌論文 コンセプト型の論文の減少と知識の開発に対する示唆 (特集 地域活性化とマーケティング)

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AMA・JM誌論文 コンセプト型の論文の減少と知識の開発に対する示唆

(特集 地域活性化とマーケティング)

Call No. (NDL)
Z4-527
Bibliographic ID of National Diet Library
11060989
Material type
記事
Author
Manjit S. Yadavほか
Publisher
東京 : 日本マーケティング協会
Publication date
2011
Material Format
Paper
Journal name
マーケティングジャーナル = Japan marketing journal 30(4) (通号 120) 2011.Spr
Publication Page
p.70~76
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Paper

Material Type
記事
Author/Editor
Manjit S. Yadav
高橋 楓 訳
Alternative Title
The decline of conceptual articles and implications for knowledge development
Periodical title
マーケティングジャーナル = Japan marketing journal
No. or year of volume/issue
30(4) (通号 120) 2011.Spr
Volume
30
Issue
4