製品開発過程における...

製品開発過程における"模擬的市場"の創出とマーケティング--ジーンズメーカーの事例を通して

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製品開発過程における"模擬的市場"の創出とマーケティング--ジーンズメーカーの事例を通して

Call No. (NDL)
Z3-940
Bibliographic ID of National Diet Library
11061227
Material type
記事
Author
高橋 志織ほか
Publisher
岡山 : 岡山大学経済学会
Publication date
2011-03
Material Format
Paper
Journal name
岡山大学経済学会雑誌 = Okayama economic review 42(4) 2011.3
Publication Page
p.305~319
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Paper Digital

Material Type
記事
Author/Editor
高橋 志織
矢吹 雄平
Alternative Title
Creation of a "simulated market" for product development and marketing: a case of a jeans manufacturer
Periodical title
岡山大学経済学会雑誌 = Okayama economic review
No. or year of volume/issue
42(4) 2011.3
Volume
42
Issue
4
Pages
305~319