Holdings of Libraries in Japan
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Bibliographic Record
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- Material Type
- 記事
- Author/Editor
- 大塚 賢龍
- Author Heading
- Alternative Title
- The theory frame and strategy planning of integrated marketing communication (IMC)
- Periodical title
- 甲子園大学紀要 = Bulletin of Koshien University / 甲子園大学紀要編集委員会 編
- No. or year of volume/issue
- (38) 2011
- Issue
- 38
- Pages
- 11～23
- Publication date of volume/issue (W3CDTF)
- 2011