Volume number(40) 2011.3
クロス・バリューによ...

クロス・バリューによる地域ブランドの創造--山梨県における甲州ワインの取組み

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クロス・バリューによる地域ブランドの創造--山梨県における甲州ワインの取組み

Call No. (NDL)
Z4-294
Bibliographic ID of National Diet Library
11115367
Material type
記事
Author
青木 茂樹
Publisher
東京 : 駒沢大學
Publication date
2011-03
Material Format
Paper
Journal name
駒沢大學經営學部研究紀要 = Business studies, Faculty of Business Administration, Komazawa University (40) 2011.3
Publication Page
p.1~37
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Paper

Material Type
記事
Author/Editor
青木 茂樹
Author Heading
Alternative Title
Creation of Local Brands by using the "Cross Value" strategy: Demonstrated by Koshu Wine Projects in Yamanashi
Periodical title
駒沢大學經営學部研究紀要 = Business studies, Faculty of Business Administration, Komazawa University
No. or year of volume/issue
(40) 2011.3
Issue
40
Pages
1~37
Publication date of volume/issue (W3CDTF)
2011-03