広告効果としてのロケーションツーリズム--プロダクト・プレイスメント効果に関する先行研究に示唆を得た映画の効果測定法の考案

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Material Type: 記事
Title: 広告効果としてのロケーションツーリズム--プロダクト・プレイスメント効果に関する先行研究に示唆を得た映画の効果測定法の考案
Author/Editor: 木村めぐみ
Author Heading: 木村めぐみ
Alternative Title: How to measure the impact of films?: film location tourism and product placement effectiveness
Periodical title: 広告科学 / 日本広告学会編
No. or year of volume/issue: 54 2011.6
Volume: 54
Pages: 16～32
Publication date of volume/issue (W3CDTF): 2011-06
ISSN (Periodical Title): 1343-6597
ISSN-L (Periodical Title): 1343-6597
Publication (Periodical Title): 東京 : 日本広告学会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: ロケーションツーリズム
プロダクトプレイスメント
広告効果
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-1388
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 11219465
http://id.ndl.go.jp/bib/11219465
Bibliographic Record Category (NDL): 632