消費者行動から見た先発ブランド優位性についての研究
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CiNii Research
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- Material Type
- 記事
- Author/Editor
- 角田 美知江
- Author Heading
- Alternative Title
- A study of the pioneer brand advantage based on consumer behavior
- Periodical title
- 生活経済学研究 = Journal of household economics / 生活経済学会 編
- No. or year of volume/issue
- 34 2011.9
- Volume
- 34
- Pages
- 27～35
- Publication date of volume/issue (W3CDTF)
- 2011-09