マーケティング・エク...

マーケティング・エクセレンスを求めて(91)顧客参加型の商品開発

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マーケティング・エクセレンスを求めて(91)顧客参加型の商品開発

Call No. (NDL)
Z4-527
Bibliographic ID of National Diet Library
11296134
Material type
記事
Author
増田 明子ほか
Publisher
東京 : 日本マーケティング協会
Publication date
2011
Material Format
Paper
Journal name
マーケティングジャーナル = Japan marketing journal 31(2) (通号 122) 2011.Aut
Publication Page
p.84~98
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Paper Digital

Material Type
記事
Author/Editor
増田 明子
恩藏 直人
Periodical title
マーケティングジャーナル = Japan marketing journal
No. or year of volume/issue
31(2) (通号 122) 2011.Aut
Volume
31
Issue
2
Sequential issue number
122
Pages
84~98