西ドイツにおける広告研究の系譜と動向--西ドイツ広告理論研究序説

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Material Type: 記事
Title: 西ドイツにおける広告研究の系譜と動向--西ドイツ広告理論研究序説
Author/Editor: 亀井昭宏
Author Heading: 亀井昭宏
Periodical title: 早稲田商学 / 早稲田商学同攻会編
No. or year of volume/issue: (通号 271) 1978.06
Sequential issue number: 271
Pages: p19～48
Publication date of volume/issue (W3CDTF): 1978-06
ISSN (Periodical Title): 0387-3404
ISSN-L (Periodical Title): 0387-3404
Publication (Periodical Title): 東京 : 早稲田商学同攻会
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD11
Target Audience: 一般
Article Type: 記事分類: 経済・経営--企業・経営--経営管理--マーケティング
Holding library: 国立国会図書館
Call No.: Z3-483
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 1887784
http://id.ndl.go.jp/bib/1887784
Bibliographic Record Category (NDL): 632