広告効果の状況依存性とその数理的表現--状況依存的焦点モデルに基づく考察 (〔日本広告学会〕第26回全国大会研究報告)
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- Material Type
- 記事
- Author/Editor
- 竹村 和久
- Series Title
- Author Heading
- Periodical title
- 広告科学 / 日本広告学会 編
- No. or year of volume/issue
- (通号 33) 1996.09
- Sequential issue number
- 33
- Pages
- 149～153
- Publication date of volume/issue (W3CDTF)
- 1996-09