マーケティング・エクセレンスを求めて-27-成熟市場への挑戦(キッコーマン株式会社)
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- Material Type
- 記事
- Author/Editor
- 恩蔵 直人
- Author Heading
- Periodical title
- マーケティングジャーナル = Japan marketing journal
- No. or year of volume/issue
- (通号 68) 1998.03
- Sequential issue number
- 68
- Pages
- 68～78
- Publication date of volume/issue (W3CDTF)
- 1998-03
- ISSN (Periodical Title)
- 0389-7265