国際小売企業における標準化・適合化の調和プロセス--イギリスにおける日系小売企業の経験から学ぶ
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- Material Type
- 記事
- Author/Editor
- 木立 真直
- Author Heading
- Periodical title
- マーケティングジャーナル = Japan marketing journal
- No. or year of volume/issue
- 18(4) (通号 72) 1999.03
- Volume
- 18
- Issue
- 4
- Sequential issue number
- 72
- Pages
- 32～42