証言で綴る広告史(29)新聞広告の注目率調査事始め--朝日新聞東京本社広告部のケースに見る

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Material Type: 記事
Title: 証言で綴る広告史(29)新聞広告の注目率調査事始め--朝日新聞東京本社広告部のケースに見る
Author/Editor: 疋田聰
鷺谷克良
Author Heading: 疋田聰
鷺谷克良
Periodical title: 日経広告研究所報 / 日経広告研究所 [編]
No. or year of volume/issue: 34(1) (通号 189) 2000.02
Volume: 34
Issue: 1
Sequential issue number: 189
Pages: 62～67
Publication date of volume/issue (W3CDTF): 2000-02
ISSN (Periodical Title): 0389-4916
ISSN-L (Periodical Title): 0389-4916
Publication (Periodical Title): 東京 : 日経広告研究所
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-522
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 4983431
http://id.ndl.go.jp/bib/4983431
Bibliographic Record Category (NDL): 632