マーケティング・エクセレンスを求めて(34)成熟企業の進化--リーバイ・ストラウス社による「ドッカーズ」ブランドの構築と日本への導入
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- Material Type
- 記事
- Author/Editor
- 恩蔵 直人
- Author Heading
- Periodical title
- マーケティングジャーナル = Japan marketing journal
- No. or year of volume/issue
- 19(4) (通号 76) 2000.03
- Volume
- 19
- Issue
- 4
- Sequential issue number
- 76
- Pages
- 92～104