次世代型広告会社のメディア・サプライチェーンとIMC戦略--システム的考察(IMC特集号)

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Material Type: 記事
Title: 次世代型広告会社のメディア・サプライチェーンとIMC戦略--システム的考察
Author/Editor: 菅原正博
Series Title: IMC特集号
Author Heading: 菅原正博
Periodical title: 広告科学 / 日本広告学会編
No. or year of volume/issue: 41 2000.9
Volume: 41
Pages: 1～13
Publication date of volume/issue (W3CDTF): 2000-09
ISSN (Periodical Title): 1343-6597
ISSN-L (Periodical Title): 1343-6597
Publication (Periodical Title): 東京 : 日本広告学会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: アカウントプランニング
メディアプランニング
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-1388
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 5552856
http://id.ndl.go.jp/bib/5552856
Bibliographic Record Category (NDL): 632