ブランド知識形成における感情の役割について--認知的感情理論に基づく広告理解プロセスモデル

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Material Type: 記事
Title: ブランド知識形成における感情の役割について--認知的感情理論に基づく広告理解プロセスモデル
Author/Editor: 加藤雄一郎
徃住彰文
Author Heading: 加藤雄一郎
徃住彰文
Periodical title: 広告科学 / 日本広告学会編
No. or year of volume/issue: 40 2000.9
Volume: 40
Pages: 29～44
Publication date of volume/issue (W3CDTF): 2000-09
ISSN (Periodical Title): 1343-6597
ISSN-L (Periodical Title): 1343-6597
Publication (Periodical Title): 東京 : 日本広告学会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 願望喚起メカニズム
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-1388
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 5552963
http://id.ndl.go.jp/bib/5552963
Bibliographic Record Category (NDL): 632