現代経営戦略論がマーケティング研究に問いかけるもの

Journal name: 国民経済雑誌 = Journal of economics & business administration 185(2) 2002.2

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Material Type: 記事
Title: 現代経営戦略論がマーケティング研究に問いかけるもの
Author/Editor: 石井淳蔵
Author Heading: 石井淳蔵
Periodical title: 国民経済雑誌 = Journal of economics & business administration
No. or year of volume/issue: 185(2) 2002.2
Volume: 185
Issue: 2
Pages: 29～45
Publication date of volume/issue (W3CDTF): 2002-02
ISSN (Periodical Title): 0387-3129
ISSN-L (Periodical Title): 0387-3129
Publication (Periodical Title): 神戸 : 神戸大学経済経営学会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 偶有性
マーケティング研究の伝統
論点先取りの罠
NDLC: ZD11
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z3-260
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 6077208
http://id.ndl.go.jp/bib/6077208
Bibliographic Record Category (NDL): 632