マーケティングのパラダイム・シフトに関する一考察

Journal name: 流通科学研究 = Journal of Faculty of Business, Marketing and Distribution 1(2) 2002.3

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Material Type: 記事
Title: マーケティングのパラダイム・シフトに関する一考察
Author/Editor: 片山富弘
Author Heading: 片山富弘
Periodical title: 流通科学研究 = Journal of Faculty of Business, Marketing and Distribution
No. or year of volume/issue: 1(2) 2002.3
Volume: 1
Issue: 2
Pages: 55～59
Publication date of volume/issue (W3CDTF): 2002-03
ISSN (Periodical Title): 1346-9614
ISSN-L (Periodical Title): 1346-9614
Publication (Periodical Title): 福岡 : 中村学園大学流通科学部
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: マネジリアルマーケティング
リレーションシップマーケティング
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z71-F956
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 6191634
http://id.ndl.go.jp/bib/6191634
Bibliographic Record Category (NDL): 632