選好形成におけることばと知覚--ブランドマネジメントへの示唆

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Material Type: 記事
Title: 選好形成におけることばと知覚--ブランドマネジメントへの示唆
Author/Editor: 水野誠
片平秀貴
Author Heading: 水野誠
片平秀貴
Periodical title: マーケティングジャーナル = Japan marketing journal
No. or year of volume/issue: 22(2) (通号 86) 2002
Volume: 22
Issue: 2
Sequential issue number: 86
Pages: 4～14
Publication date of volume/issue (W3CDTF): 2002
ISSN (Periodical Title): 0389-7265
ISSN-L (Periodical Title): 0389-7265
Publication (Periodical Title): 東京 : 日本マーケティング協会
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-527
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 6336734
http://id.ndl.go.jp/bib/6336734
Bibliographic Record Category (NDL): 632