テレビCMの表現・制作的要素の実証研究:食品CMの特性に関する多次元分析から

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Material Type: 記事
Title: テレビCMの表現・制作的要素の実証研究:食品CMの特性に関する多次元分析から
Author/Editor: 浅川雅美
Author Heading: 浅川雅美
Periodical title: 広告科学 / 日本広告学会編
No. or year of volume/issue: 43 2002.8
Volume: 43
Pages: 33～51
Publication date of volume/issue (W3CDTF): 2002-08
ISSN (Periodical Title): 1343-6597
ISSN-L (Periodical Title): 1343-6597
Publication (Periodical Title): 東京 : 日本広告学会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 主成分分析
主成分得点
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-1388
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 6357243
http://id.ndl.go.jp/bib/6357243
Bibliographic Record Category (NDL): 632