プロジェクト研究広告受容の数理心理モデルとデータ解析法の開発--消費者の判断と意思決定の心理実験と調査研究を通じて

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Material Type: 記事
Title: プロジェクト研究広告受容の数理心理モデルとデータ解析法の開発--消費者の判断と意思決定の心理実験と調査研究を通じて
Author/Editor: 竹村和久
若山大樹
堀内圭子
Author Heading: 竹村和久
若山大樹
堀内圭子
Periodical title: 広告科学 / 日本広告学会編
No. or year of volume/issue: 45 2004.8
Volume: 45
Pages: 153～172
Publication date of volume/issue (W3CDTF): 2004-08
ISSN (Periodical Title): 1343-6597
ISSN-L (Periodical Title): 1343-6597
Publication (Periodical Title): 東京 : 日本広告学会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 消費者心理
数理モデル
ファジィデータ解析
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-1388
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 7128430
http://id.ndl.go.jp/bib/7128430
Bibliographic Record Category (NDL): 632