崩壊するマス広告神話--メディア多様化で弱まるテレビの威光(特集もうCMでは売れない--テレビ万能のウソ)

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Material Type: 記事
Title: 崩壊するマス広告神話--メディア多様化で弱まるテレビの威光
Series Title: 特集もうCMでは売れない--テレビ万能のウソ
Periodical title: 日経ビジネス = Nikkei business
No. or year of volume/issue: (1266) 2004.11.8
Issue: 1266
Pages: 28～31
Publication date of volume/issue (W3CDTF): 2004-11-08
ISSN (Periodical Title): 0029-0491
ISSN-L (Periodical Title): 0029-0491
Publication (Periodical Title): 東京 : 日経BP
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-260
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 7134749
http://id.ndl.go.jp/bib/7134749
Bibliographic Record Category (NDL): 632