コモディティ化市場における市場参入戦略の枠組み(特集強いブランドをつくる組織)

Journal name: 組織科学 = Organizational science : 社会科学の総合理論雑誌 / 組織学会編 39(3) 2006

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Material Type: 記事
Title: コモディティ化市場における市場参入戦略の枠組み
Author/Editor: 恩蔵直人
Series Title: 特集強いブランドをつくる組織
Author Heading: 恩蔵直人
Periodical title: 組織科学 = Organizational science : 社会科学の総合理論雑誌 / 組織学会編
No. or year of volume/issue: 39(3) 2006
Volume: 39
Issue: 3
Pages: 19～26
Publication date of volume/issue (W3CDTF): 2006
ISSN (Periodical Title): 0286-9713
ISSN-L (Periodical Title): 0286-9713
Publication (Periodical Title): 東京 : 白桃書房
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 顧客価値
先発優位性
後発ブランド
NDLC: ZE1
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z6-525
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 7928533
http://id.ndl.go.jp/bib/7928533
Bibliographic Record Category (NDL): 632