銀行顧客の知覚スイッチング・コストとコミュニケーション戦略

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Material Type: 記事
Title: 銀行顧客の知覚スイッチング・コストとコミュニケーション戦略
Author/Editor: 戸谷圭子
Author Heading: 戸谷圭子
Periodical title: 日経広告研究所報 / 日経広告研究所 [編]
No. or year of volume/issue: 41(4) (通号 234) 2007.8・9
Volume: 41
Issue: 4
Sequential issue number: 234
Pages: 38～45
Publication date of volume/issue (W3CDTF): 2007
ISSN (Periodical Title): 0389-4916
ISSN-L (Periodical Title): 0389-4916
Publication (Periodical Title): 東京 : 日経広告研究所
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-522
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 8908301
http://id.ndl.go.jp/bib/8908301
Bibliographic Record Category (NDL): 632