From the Journal of advertising research, a publication of the Advertising Research Foundation of the U.S.: Evaluating empirical research into music in advertising: a congruity perspective

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Material Type: 記事
Title: From the Journal of advertising research, a publication of the Advertising Research Foundation of the U.S.: Evaluating empirical research into music in advertising: a congruity perspective
Author/Editor: Steve Oakes
Author Heading: Steve Oakes
Alternative Title: 米国広告調査財団機関誌『ジャーナル・オブ・アドバタイジング・リサーチ』より広告音楽の実証研究のレビュー--「調和」(congruity)の視点より
Periodical title: 日経広告研究所報 / 日経広告研究所 [編]
No. or year of volume/issue: 41(4) (通号 234) 2007.8・9
Volume: 41
Issue: 4
Sequential issue number: 234
Pages: 1～15[含日本語要旨]
Publication date of volume/issue (W3CDTF): 2007
ISSN (Periodical Title): 0389-4916
ISSN-L (Periodical Title): 0389-4916
Publication (Periodical Title): 東京 : 日経広告研究所
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD25
Target Audience: 一般
Article Type: 記事種別: 翻訳
Holding library: 国立国会図書館
Call No.: Z4-522
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 8908349
http://id.ndl.go.jp/bib/8908349
Bibliographic Record Category (NDL): 632