The nature and role of advertising likeability: a cross-cultural investigation

Journal name: 商學討究 = The economic review / 小樽商科大学附属図書館附属図書館運営委員会編 58(2・3) 2007.12

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Material Type: 記事
Title: The nature and role of advertising likeability: a cross-cultural investigation
Author/Editor: Carolus L. C. Praet
Author Heading: Carolus L. C. Praet
Periodical title: 商學討究 = The economic review / 小樽商科大学附属図書館附属図書館運営委員会編
No. or year of volume/issue: 58(2・3) 2007.12
Volume: 58
Issue: 2・3
Pages: 125～160
Publication date of volume/issue (W3CDTF): 2007-12
ISSN (Periodical Title): 0474-8638
ISSN-L (Periodical Title): 0474-8638
Publication (Periodical Title): 小樽 : 小樽商科大学
Place of Publication (Country Code): JP
Text Language Code: eng
NDLC: ZD11
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z3-418
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 9373901
http://id.ndl.go.jp/bib/9373901
Bibliographic Record Category (NDL): 632