広告の循環的反応モデ...

広告の循環的反応モデルにおける熟成効果の測定

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広告の循環的反応モデルにおける熟成効果の測定

Call No. (NDL)
Z22-719
Bibliographic ID of National Diet Library
9564318
Material type
記事
Author
須永 努
Publisher
市川 : 千葉商科大学国府台学会
Publication date
2008-03
Material Format
Paper
Journal name
千葉商大論叢 / 千葉商科大学国府台学会 編 45(4) (通号 159) 2008.3
Publication Page
p.15~33
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Paper

Material Type
記事
Author/Editor
須永 努
Author Heading
Alternative Title
A circulating response model of advertising effectiveness: measurement of the effect of ripening
Periodical title
千葉商大論叢 / 千葉商科大学国府台学会 編
No. or year of volume/issue
45(4) (通号 159) 2008.3
Volume
45
Issue
4
Sequential issue number
159