消費者の店頭POP販...

消費者の店頭POP販促時の購買行動とコミットメントの関係[含 選評]

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消費者の店頭POP販促時の購買行動とコミットメントの関係[含 選評]

Call No. (NDL)
Z4-522
Bibliographic ID of National Diet Library
9667513
Material type
記事
Author
寺本 高
Publisher
東京 : 日経広告研究所
Publication date
2008
Material Format
Paper
Journal name
日経広告研究所報 / 日経広告研究所 [編] 42(5) (通号 241) 2008.10・11
Publication Page
p.45~57
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Paper

Material Type
記事
Author/Editor
寺本 高
Author Heading
Periodical title
日経広告研究所報 / 日経広告研究所 [編]
No. or year of volume/issue
42(5) (通号 241) 2008.10・11
Volume
42
Issue
5
Sequential issue number
241
Pages
45~57