京都「俵屋」に見る老舗旅館の経験価値創造
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- Material Type
- 記事
- Title
- Author/Editor
- 長沢 伸也入澤 裕介
- Alternative Title
- Creating customer experience at the long-standing company of Kyoto inn "Tawaraya"
- Periodical title
- 商品開発・管理研究 = Journal of product development and management / 商品開発・管理学会 編
- No. or year of volume/issue
- 5(1) 2008.9
- Volume
- 5
- Issue
- 1
- Pages
- 16～30