雑誌広告科学
Volume number48巻-51巻 2007年8月-2009年11月
Article2007年参院選広告...

2007年参院選広告に見る政党の「争点提示」と「イメージ構築」戦略

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2007年参院選広告に見る政党の「争点提示」と「イメージ構築」戦略

Call No. (NDL)
Z4-1388
Bibliographic ID of National Diet Library
9751819
Material type
記事
Author
李 津娥
Publisher
東京 : 日本広告学会
Publication date
2008-08
Material Format
Paper
Journal name
広告科学 / 日本広告学会 編 49 2008.8
Publication Page
p.29～45
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Material Type
記事
Title
2007年参院選広告に見る政党の「争点提示」と「イメージ構築」戦略
Author/Editor
李 津娥
Author Heading
李 津娥
Alternative Title
An analysis of issue presentation and image building in the 2007 election ads for the Japanese house of councilors
Periodical title
広告科学 / 日本広告学会 編
No. or year of volume/issue
49 2008.8
Volume
49
Pages
29～45
Publication date of volume/issue (W3CDTF)
2008-08