「心理的財布」を指標にした消費者の価値変遷

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Material Type: 記事
Title: 「心理的財布」を指標にした消費者の価値変遷
Author/Editor: 大西茂
神山進
Author Heading: 大西茂
神山進
Alternative Title: A study on the value transitions of consumers from viewpoint of 'psychological purse'
Periodical title: 広告科学 / 日本広告学会編
No. or year of volume/issue: 49 2008.8
Volume: 49
Pages: 62～81
Publication date of volume/issue (W3CDTF): 2008-08
ISSN (Periodical Title): 1343-6597
ISSN-L (Periodical Title): 1343-6597
Publication (Periodical Title): 東京 : 日本広告学会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 心理的財布
価格関与
価値の多様化
消費者
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-1388
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 9751829
http://id.ndl.go.jp/bib/9751829
Bibliographic Record Category (NDL): 632