「心理的財布」を指標...

「心理的財布」を指標にした消費者の価値変遷

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「心理的財布」を指標にした消費者の価値変遷

Call No. (NDL)
Z4-1388
Bibliographic ID of National Diet Library
9751829
Material type
記事
Author
大西 茂ほか
Publisher
東京 : 日本広告学会
Publication date
2008-08
Material Format
Paper
Journal name
広告科学 / 日本広告学会 編 49 2008.8
Publication Page
p.62~81
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Paper Digital

Material Type
記事
Author/Editor
大西 茂
神山 進
Author Heading
Alternative Title
A study on the value transitions of consumers from viewpoint of 'psychological purse'
Periodical title
広告科学 / 日本広告学会 編
No. or year of volume/issue
49 2008.8
Volume
49
Pages
62~81
Publication date of volume/issue (W3CDTF)
2008-08