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市場参入のタイミング...

市場参入のタイミングと消費者の認知--先発優位と後発優位のメカニズム

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市場参入のタイミングと消費者の認知--先発優位と後発優位のメカニズム

Call No. (NDL)
Z22-774
Bibliographic ID of National Diet Library
9759530
Material type
記事
Author
韓 文煕
Publisher
函館 : 函館大学商学部
Publication date
2008-09
Material Format
Paper
Journal name
函大商学論究 / 『函大商学論究』編集委員会 編 41(1) 2008.9
Publication Page
p.29~44
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Paper

Material Type
記事
Author/Editor
韓 文煕
Author Heading
Alternative Title
Market entry timing and the cognitive structure of consumer: focusing on the mechanism of first mover and late mover advantage
Periodical title
函大商学論究 / 『函大商学論究』編集委員会 編
No. or year of volume/issue
41(1) 2008.9
Volume
41
Issue
1
Pages
29~44