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グリコにおけるコアコンピタンス戦略基点のブランド価値設計 (特集 ブランド基点のTQM)

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グリコにおけるコアコンピタンス戦略基点のブランド価値設計(特集 ブランド基点のTQM)

Call No. (NDL)
Z4-463
Bibliographic ID of National Diet Library
9250163
Material type
記事
Author
細川 隆夫ほか
Publisher
東京 : 日本品質管理学会
Publication date
2007
Material Format
Paper
Journal name
品質 = Quality : journal of the Japanese Society for Quality Control 37(4) (通号 145) 2007
Publication Page
p.346~355
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Paper Digital

Material Type
記事
Author/Editor
細川 隆夫
江川 直
Alternative Title
A new challenge of Glico: brand value designing based on the core competence
Periodical title
品質 = Quality : journal of the Japanese Society for Quality Control
No. or year of volume/issue
37(4) (通号 145) 2007
Volume
37
Issue
4