戒厳令期台湾における世論調査史

• Material Type: 記事
• Title: 戒厳令期台湾における世論調査史
• Author Heading: 比護 遥
• Publication Date: 2026-03-31
• Publication Date (W3CDTF): 2026-03-31
• Alternative Title: 中華民国民意測験協会を中心に
• Periodical title: メディア研究
• No. or year of volume/issue: 108 0
• Volume: 108
• Issue: 0
• Pages: 103-120
• Publication date of volume/issue (W3CDTF): 2026-03-31
• ISSN (Periodical Title): 27581047
• Publication (Periodical Title): Japan Association for Media, Journalism and Communication Studies
• Text Language Code: ja
• Target Audience: 一般
• DOI: 10.24460/jamsmedia.108.0_103; https://doi.org/10.24460/jamsmedia.108.0_103
• Data Provider (Database): 国立情報学研究所 : CiNii Research; https://cir.nii.ac.jp/
• Original Data Provider (Database): Japan Link Center; https://japanlinkcenter.org/top

• Summary, etc.: <p> This study examined the historical development of public opinion polling in Taiwan when the Chinese Nationalist Party (KMT) exercised authoritarian control through martial law (1949-1987). It employed a case study approach to illustrate how opinion polling techniques—often celebrated for their democratic contributions—were also adapted for use in authoritarian regimes. Furthermore, this study situated opinion polling in Taiwan within the broader context of global media history under the Cold War order. Previous studies have provided only general overviews of opinion polling in Taiwan, briefly addressing the pre-democratization era before the 1980s and treating it merely as a preliminary phase before full-fledged development. In contrast, this study focused on the role of the Chinese Institute of Public Opinion (CIPO), which was established in 1958; it analyzed historical materials, including official documents and the CIPO’s publications. The CIPO had two main objectives: to respect public opinion and promote anti-Communist propaganda. The logic of public relations enabled pursuing both objectives simultaneously. Collaborating closely with George Gallup, the CIPO adapted polling techniques introduced from the United States during the Cold War to portray Taiwan as a “democratic” alternative to mainland China. These efforts projected stable governance by incorporating public sentiment without resorting to extreme measures. After the 1970s, the “Republic of China” faced growing crises of legitimacy both domestically and internationally. In response, the regime attempted to demonstrate the existence of a “silent majority” through opinion surveys. However, these efforts ultimately failed to halt the gradual erosion of KMT rule.</p>
• DOI: 10.24460/jamsmedia.108.0_103
• Access Restrictions: インターネット公開
• Data Provider (Database): 科学技術振興機構 : J-STAGE; http://www.jstage.jst.go.jp