システム思考に基づくブランドコンセプト、ブランド価値指標及びブランドマネジメントシステムの開発 : 日用品市場を事例として
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- Material Type
- 博士論文
- Author/Editor
- 今井, 秀之
- Author Heading
- Publication Date
- 2013-03-26
- Publication Date (W3CDTF)
- 2013-03-26
- Alternative Title
- A development of the brand concept, the brand value index and the brand management on a basis of system intelligence : Case Study of the Consumer Goods Market
- Pages
- 1-
- Degree grantor/type
- 和歌山大学
- Date Granted
- 2013-03-26