The Role of Familiarity and Creativity in the Generation of Affective Responses to Advertising : Proposal and Evaluation of a Pairing-Congruity Method
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- Material Type
- 博士論文
- Author/Editor
- Sanabria, Zepeda Jorge Carlos
- Author Heading
- Publication Date
- 2012
- Publication Date (W3CDTF)
- 2012
- Degree grantor/type
- 筑波大学
- Date Granted
- 2012-07-25
- Dissertation Number
- 甲第6325号
- Degree Type
- 博士（感性科学）Doctor of Philosophy in Kansei Science