文書・図像類

ビジネス・ケース　アイリスオーヤマにみる持続的成長の本質

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ビジネス・ケース　アイリスオーヤマにみる持続的成長の本質

Material type
文書・図像類
Author
馬, 駿ほか
Publisher
School of Economics, University of Toyama
Publication date
2023-03
Material Format
Digital
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application/pdfWorking PaperWorking Paper, No.353, 2023.3, School of Economics, University of Toyama

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Working Paper / No.353

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アイリスオーヤマは、経営環境の変化に伴い、様々な波を乗り越えて著しい成長を遂げてきている。本ケースは、2018年に同社にとっての中興の祖である大山健太郎氏が社長職のバトンを息子晃弘氏に渡す前後に、同社が従来から一貫して堅持してきた健太郎氏の「ユーザーイン」といった経営思想はどのように進化してきたか、...

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Digital

Material Type
文書・図像類
Title
ビジネス・ケース　アイリスオーヤマにみる持続的成長の本質
Author/Editor
馬, 駿
内田, 康郎
Author Heading
馬, 駿
内田, 康郎
Publication, Distribution, etc.
School of Economics, University of Toyama
Publication Date
2023-03
Publication Date (W3CDTF)
2023-03
Periodical title
Working Paper, No.353, 2023.3, School of Economics, University of Toyama
No. or year of volume/issue
353
Volume
353