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図書

“The Small Moutai”: The Brand Construction and the Foreign Trade Strategy of the Local Chinese Liquor in the 1970s

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“The Small Moutai”: The Brand Construction and the Foreign Trade Strategy of the Local Chinese Liquor in the 1970s

Material type
図書
Author
郭, 子健
Publisher
東洋文庫
Publication date
2021-09
Material Format
Digital
Capacity, size, etc.
-
NDC
-
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Bibliographic Record

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Digital

Material Type
図書
Title
“The Small Moutai”: The Brand Construction and the Foreign Trade Strategy of the Local Chinese Liquor in the 1970s
Author/Editor
郭, 子健
Author Heading
郭, 子健
Publication, Distribution, etc.
東洋文庫
Publication Date
2021-09
Publication Date (W3CDTF)
2021-09
Alternative Title
“小茅台”―1970年代中国地方名酒的品牌制造与外贸策略
『小茅台』―1970 年代中国における地酒ブランド化と貿易戦略
Periodical title
公益财团法人东洋文库超域亚洲研究部门现代中国研究班主编『集体化时代的中国　日中共同研究』（东洋文库、2021年）
Pages
311-332