Effects of Affinity, WOM, and EWOM on Decision Making : Study on Impact of Subjective Affinity to WOM Provider to WOM and EWOM Influence on Decision Making in Different Consumer Behavior Phases
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- Material Type
- 博士論文
- Author/Editor
- 江口, 正人
- Author Heading
- 江口, 正人 エグチ, マサト
- Publication Date
- 2017-03-25
- Publication Date (W3CDTF)
- 2017-03-25
- Alternative Title
- WOM・EWOMが与える意思決定への影響と意思決定者が主観的に感じる親近感との関係についての研究
- Pages
- 1-152
- Degree grantor/type
- 首都大学東京
- Date Granted
- 2017-03-25