Study of Perceptions on Behavioral Expectation to Preserve World Heritage Site through Mobile Learning Application in Luang Prabang, Lao PDR

Digital data available（東京工業大学リサーチリポジトリ）

学術機関リポジトリデータベース（IRDB）（機関リポジトリ）

Study of Perceptions on Behavioral Expectation to Preserve World Heritage Site through Mobile Learning Application in Luang Prabang, Lao PDR

Material type: 博士論文

Author: POONG, YEW SIANGほか

Publisher: -

Publication date: 2016-03

Material Format: Digital

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Name of awarding university/degree: 東京工業大学,博士(工学)

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Notes on use

Note (General)：: Luang Prabang, the world heritage site (WHS) of Lao PDR, faces an urgent need to raise awareness of preservation. This study developed mobile l...

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Material Type: 博士論文
Title: Study of Perceptions on Behavioral Expectation to Preserve World Heritage Site through Mobile Learning Application in Luang Prabang, Lao PDR
Author/Editor: POONG, YEW SIANG
Poong, Yew Siang
Author Heading: POONG, YEW SIANG
Poong, Yew Siang
Publication Date: 2016-03
Publication Date (W3CDTF): 2016-03
Degree grantor/type: 東京工業大学
Date Granted: 2016-03-26
Dissertation Number: 甲第10166号
Degree Type: 博士(工学)
Text Language Code: eng
Subject Heading: Mobile Learning, Luang Prabang, Protection Motivation Theory, world heritage site
Target Audience: 一般
Note (General): Luang Prabang, the world heritage site (WHS) of Lao PDR, faces an urgent need to raise awareness of preservation. This study developed mobile learning content and tested its impact based on modified Protection Motivation Theory in promoting world heritage site preservation awareness. Questionnaire survey was administered to 220 college and university students in Luang Prabang. Structural equation modelling results show that perceived severity, response efficacy, perceived resident effectiveness, and perceived benefits of inscription affect behavioral expectation to preserve WHS. This study contributes to research by explaining factors of promoting world heritage site preservation awareness based on fear appeal theory. Findings from this study support world heritage management practitioners in identifying components essential in the design and dissemination of persuasive public communication to promote WHS preservation awareness.
identifier:oai:t2r2.star.titech.ac.jp:50301390
Format (IMT): application/pdf
Source: http://t2r2.star.titech.ac.jp/rrws/file/CTT100701757/ATD100000413/FINAL Thesis yspoong.pdf （fulltext）
http://t2r2.star.titech.ac.jp/rrws/file/CTT100701757/ATD100000413/FINAL%20Thesis%20yspoong.pdf
Access Restrictions: インターネット公開
Data Provider (Database): 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）
https://irdb.nii.ac.jp
Original Data Provider (Database): 東京工業大学 : 東京工業大学リサーチリポジトリ