文書・図像類

Why and How localized products from Japanese MNCs failed in the global market: Case studies of Ajinomoto and Nissin from the perspective of subsidiary autonomy

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Why and How localized products from Japanese MNCs failed in the global market: Case studies of Ajinomoto and Nissin from the perspective of subsidiary autonomy

Material type
文書・図像類
Author
THINOTAI, THUNYAMAI
Publisher
-
Publication date
-
Material Format
Digital
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Note (General):

博士学位論文の要旨及び審査結果の要旨 (Summary of Thesis(DR))

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Digital

Material Type
文書・図像類
Author/Editor
THINOTAI, THUNYAMAI
Author Heading
Alternative Title
日本の多国籍企業が海外現地市場に合わせた商品は、なぜ、そしてどのように失敗するのか:海外子会社の自由さの観点から、味の素及び日清食品の事例研究
No. or year of volume/issue
22
Issue
22
Text Language Code
jpn
Target Audience
一般
Note (General)
博士学位論文の要旨及び審査結果の要旨 (Summary of Thesis(DR))