Is University Sports an Advertisement in the Higher Education Market? An Analysis of the Hakone Long-Distance Relay Road Race in Japan

Material type: 文書・図像類

Author: Yamamura, Eiji

Publisher: The Institute of Social and Economic Research, Osaka University

Publication date: 2015-01

Material Format: Paper

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Note (General)：: A university long-distance relay road race, the Hakone Ekiden, is widely acknowledged as the most popular New Year’s sporting event in Japan. The even...

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Paper

Material Type: 文書・図像類
Title: Is University Sports an Advertisement in the Higher Education Market? An Analysis of the Hakone Long-Distance Relay Road Race in Japan
Author/Editor: Yamamura, Eiji
Author Heading: Yamamura, Eiji
https://nrid.nii.ac.jp/nrid/1000020368971
Publication, Distribution, etc.: The Institute of Social and Economic Research, Osaka University
Publication Date: 2015-01
Publication Date (W3CDTF): 2015-01
Periodical title: Institute of Social and Economic Research Discussion Papers
No. or year of volume/issue: 922
Volume: 922
Pages: 1-28
Text Language Code: eng
Subject Heading: long-distance relay race（ekiden）
Japan
unversity market
advertisement television
Target Audience: 一般
Note (General): A university long-distance relay road race, the Hakone Ekiden, is widely acknowledged as the most popular New Year’s sporting event in Japan. The event is held immediately prior to the university application period in Japan. Using Japanese panel data for 2001-2014, this study examined how the Hakone Ekiden race influences the behavior of students preparing for university entrance examinations. The major finding is that the number of applicants for a university is 3% larger when the university participated in the race than when it did not. Further, universities finishing in the top three in the race saw a 4% increase in the number of applicants compared with other universities that participated in the race. A 1% increase in the television viewing rate for the race led to a 1% increase in the number of applicants for the universities on television would be effective in the university market.
References (URI): http://www.iser.osaka-u.ac.jp/library/dp/2015/DP0922.pdf
URI
http://www.iser.osaka-u.ac.jp/library/dp/2015/DP0922.pdf
Data Provider (Database): 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）
https://irdb.nii.ac.jp
Original Data Provider (Database): 大阪大学 : 大阪大学学術情報庫　桜華