The Impact of Customer Orientation on Quantity and Quality of User-Generated Content : A Multi-Country Case Study of Mobile Applications

Material type: 文書・図像類

Author: Yoo, Bosulほか

Publisher: Graduate School of Economics and Osaka School of International Public Policy (OSIPP), Osaka University

Publication date: 2017-05

Material Format: Paper

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Note (General)：: This study examines preceding factors of user innovation behavior using a case of smartphone applications to examine indirect and direct effects of co...

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Paper

Material Type: 文書・図像類
Title: The Impact of Customer Orientation on Quantity and Quality of User-Generated Content : A Multi-Country Case Study of Mobile Applications
Author/Editor: Yoo, Bosul
Katsumata, Sotaro
Ichikohji, Takeyasu
Author Heading: Yoo, Bosul
Katsumata, Sotaro
https://nrid.nii.ac.jp/nrid/1000080613588
Ichikohji, Takeyasu
https://nrid.nii.ac.jp/nrid/1000080636390
Publication, Distribution, etc.: Graduate School of Economics and Osaka School of International Public Policy (OSIPP), Osaka University
Publication Date: 2017-05
Publication Date (W3CDTF): 2017-05
Periodical title: Discussion Papers In Economics And Business
No. or year of volume/issue: 17-12
Volume: 17-12
Pages: 1-21
Text Language Code: eng
Subject Heading: User Innovation
UGC (User-Generated Content)
DSMM (Digital, Social Media, and Mobile Marketing)
Customer Orientation
Target Audience: 一般
Note (General): This study examines preceding factors of user innovation behavior using a case of smartphone applications to examine indirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses on two aspects of the user innovation evaluation: quality and quantity. Quality of user innovation in particular has the potential to contribute to the profitability of firms that provide SNS or other community services. This study proposes a structural model to examine the relationship between these two user innovation aspects and preceding attitude factors, involvement, consumer knowledge, and customer orientation. The empirical analysis is based on a consumer survey to examine commonalities and differences in two countries: Japan and China. In each country, two services are chosen as representative cases of the user-generated content business model to measure user innovation behaviors based on the two aspects mentioned. By clarifying the preceding factors of user innovation behavior, this study has implications for new business models and future innovation research.
References (URI): http://www2.econ.osaka-u.ac.jp/library/global/dp/1712.pdf
URI
http://www2.econ.osaka-u.ac.jp/library/global/dp/1712.pdf
Data Provider (Database): 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）
https://irdb.nii.ac.jp
Original Data Provider (Database): 大阪大学 : 大阪大学学術情報庫　桜華