博士論文

ギフト消費市場における消費者行動モデルを基礎とした非価格プロモーションの戦略

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ギフト消費市場における消費者行動モデルを基礎とした非価格プロモーションの戦略

Material type
博士論文
Author
辻本, 法子
Publisher
-
Publication date
2011
Material Format
Digital
Capacity, size, etc.
-
Name of awarding university/degree
Osaka Prefecture University(大阪府立大学),博士(経済学)
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application/pdfThesis学位記番号:論経第72号, 指導教員:荒木長照

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  • Osaka Metropolitan University Repository Education and Research Archives

    Digital
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Digital

Material Type
博士論文
Author/Editor
辻本, 法子
Author Heading
Publication Date
2011
Publication Date (W3CDTF)
2011
Alternative Title
Non-Price Strategy Based on a Consumer Behavior Model in a Gift Market
Degree grantor/type
Osaka Prefecture University(大阪府立大学)
Date Granted
2012-03-31
Dissertation Number
甲第1373号