Customer Engagement and Sharing Behavior Intention of Generation Z under the Process of Information Dissemination in the Age of Social Media

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Material Type: 文書・図像類
Title: Customer Engagement and Sharing Behavior Intention of Generation Z under the Process of Information Dissemination in the Age of Social Media
Author/Editor: HARADA, Yuya
Author Heading: HARADA, Yuya
Publication, Distribution, etc.: 沖縄国際大学総合研究機構産業総合研究所
Publication Date: 2023-03
Publication Date (W3CDTF): 2023-03
Alternative Title: ソーシャルメディア時代の情報発信プロセスにおけるZ世代の顧客エンゲージメントとシェアリング行動意図
Periodical title: 産業総合研究
No. or year of volume/issue: 31
Volume: 31
Pages: 57-70
ISSN (Periodical Title): ISSN : 13405497
Text Language Code: eng
Subject Heading: Gen Z
sharing behavior intention
customer engagement
Target Audience: 一般
Periodical Title (NCID): AN10479498
https://ci.nii.ac.jp/ncid/AN10479498
Data Provider (Database): 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）
https://irdb.nii.ac.jp
Original Data Provider (Database): 沖縄国際大学 : 沖縄国際大学学術成果リポジトリ