The Influence of TikTok on Generation Z’s Buying Behavior and Relationship with Brands : Exploring Attachment, Commitment, and Brand Experience

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Summary, etc.：: This study aims to explore the impact of TikTok on Generation Z’s buying behaviors, dissemination of content sharing, and their relationship with bran...

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Material Type: 文書・図像類
Title: The Influence of TikTok on Generation Z’s Buying Behavior and Relationship with Brands : Exploring Attachment, Commitment, and Brand Experience
Author/Editor: Harada, Yuya
Author Heading: Harada, Yuya
Publication, Distribution, etc.: 沖縄国際大学産業情報学部
Publication Date: 2024-03
Publication Date (W3CDTF): 2024-03
Alternative Title: TikTokの影響によるZ世代の購買行動とブランドとの関係性 : 愛着、コミットメント、およびブランド体験の観点から
Periodical title: 産業情報論集
No. or year of volume/issue: 20 1-2
Volume: 20
Issue: 1-2
Pages: 41-64
ISSN (Periodical Title): ISSN : 18801927
Text Language Code: eng
Target Audience: 一般
Access Restrictions: 限定公開
Periodical Title (NCID): AA12048611
https://ci.nii.ac.jp/ncid/AA12048611
Data Provider (Database): 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）
https://irdb.nii.ac.jp
Original Data Provider (Database): 沖縄国際大学 : 沖縄国際大学学術成果リポジトリ