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推論空間モデルに基づくｅクチコミ文の態度変容効果仮説の検証

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推論空間モデルに基づくｅクチコミ文の態度変容効果仮説の検証

Material type
文書・図像類
Author
藤本, 和則
Publisher
近畿大学
Publication date
2018
Material Format
Digital
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研究種目：基盤研究(C); 研究期間：2015～2017; 課題番号：15K03752; 研究分野：応用人工知能; 科研費の分科・細目：Research Paperapplication/pdf

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https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-15K03752/

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Summary, etc.：

研究成果の概要（和文）：近年、ソーシャルメディアの普及に伴って、ネット上のクチコミ（ｅクチコミと呼ぶ）への接触による態度変容効果の研究が精力的に行われている。研究代表者は、これまでに、メッセージの表現形式の違いから態度変容効果の大小を説明する「推論空間モデル」を構築した。本研究の目的は、推論空間モデ...

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Digital

Material Type
文書・図像類
Title
推論空間モデルに基づくｅクチコミ文の態度変容効果仮説の検証
Author/Editor
藤本, 和則
Author Heading
藤本, 和則
Publication, Distribution, etc.
近畿大学
Publication Date
2018
Publication Date (W3CDTF)
2018
Alternative Title
Testing Attitude Change Hypotheses of eWOM Messages Based on Inference Space Model
Periodical title
科学研究費助成事業研究成果報告書 (2017)
Pages
1-4