Dried food revolution : Dry & Peace

• Material Type: 文書・図像類
• Title: Dried food revolution : Dry & Peace
• Author/Editor: 食の探偵団; 高野, 研一
• Author Heading: 食の探偵団; 高野, 研一
• Publication, Distribution, etc.: 慶應義塾大学大学院システムデザイン・マネジメント研究科
• Publication Date: 2011
• Publication Date (W3CDTF): 2011
• Alternative Title: Kanbutsu heiwana sekai; カンブツヘイワナ セカイ; 乾物平和な世界
• Periodical title: Active learning project sequence report
• No. or year of volume/issue: 2011
• Volume: 2011
• Pages: 533-575
• Text Language Code: eng
• Target Audience: 一般
• Note (General): type:text; We designed the life with dried foods as a theme to achieve ALPS. In this chapter, we will explain a process of the examination in turn. We brainstorm on the theme of "dried foods" with proposer. We decided to take up three next characteristics. 1 Delicious 2 Characteristics and portability 3 Easy to cook Then, we established target people who spread. First requirement of proposer "We want to spread dried foods to people of the world". We returned to basics of the marketing and narrowed down an object and decided to assume an object a youth (From 20 generations to 30 generations). Probably we will ask their parents dish methods if they re interested in dried foods when they are going to learn all of dishes. And they should succeed to dish methods to children when they do children's care. We thought that dried foods spread in all generations. As a result of having performed discussion of several degrees eagerly in the H group to achieve an aim to spread dried foods while utilizing ALPS tool, we suggested two solution to young people. ・Product k-series ・Prototyping k-pod. We specified the stakeholders with CVCA and WCA. As a result, we understood that our stakeholders is "customer" "Shoku-no-tanteidan" and "dried foods retail stores" and "association of Japanese dried foods". We visualized relation of these stakeholders.Based on it, we analyzed the problem of dried food with "interview" and "to by using".A problem for immediate solution is eat less in the home.In order to get customers through publicity. We put new idea that change dried food package.The dicision to change dried food package is aimed at renewing image.We made an original product. We named it "k-BOX". Our strategy the customer who uses it has interest in dried food. Our customer said the following to interviewers. We carried out surveys about this box. An unexpected result,this box has little effect spread dried food. This is our oops.So far opinion and oops are foundations. And "use case" and "value graph" are used. Apparatus for exclusive use brings about a synergistic effect by offering the synthetic solution in all the scenes of using a dried food. Systematizing the whole promotes spread. This is our "eureka."Next, a stakeholder's opinion was adopted. And requirements analysis was conducted. It has improved by creating a prototype several times based on the result. "k-pod" was produced from there. A package and usage are new prototypes. Furthermore, some apparatus for exclusive use of this series were devised. The whole tool for using a dried food was systematized. And the systematization strategy of "k-series" was produced. It is for using a dried food frequently in everyday life."Exhibition in a contest", "market research", and "preparations towards sale in the company where a member works" are made in the future.; Student final reports Group H
• Access Restrictions: 限定公開
• Data Provider (Database): 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）; https://irdb.nii.ac.jp
• Original Data Provider (Database): 慶應義塾大学 : 慶應義塾大学学術情報リポジトリ