Measuring the Response to Housing Energy Labels in Japan by Using an Eye-Tracking Experiment.

Material type: 文書・図像類

Author: Fujisawa, Miekoほか

Publisher: 早稲田大学現代政治経済研究所 Waseda Institute of Political Economy

Publication date: 2022-08

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Note (General)：: 金沢大学人間社会研究域経済学経営学系This study focuses on energy labels, which are set to be displayed mandatorily in Japanese real estateadvertisements soon. In this s...

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Material Type: 文書・図像類
Title: Measuring the Response to Housing Energy Labels in Japan by Using an Eye-Tracking Experiment.
Author/Editor: Fujisawa, Mieko
Takemura, Kazuhisa
Funaki, Yukihiko
藤澤, 美惠子
Author Heading: Fujisawa, Mieko
Takemura, Kazuhisa
Funaki, Yukihiko
藤澤, 美惠子
Publication, Distribution, etc.: 早稲田大学現代政治経済研究所 Waseda Institute of Political Economy
Publication Date: 2022-08
Publication Date (W3CDTF): 2022-08
Periodical title: WINPEC Working Paper Series
No. or year of volume/issue: No.E2203
Volume: No.E2203
Pages: 1-23
Text Language Code: eng
Subject Heading: energy label
ye-tracking
label design
response times
AOI
energy-saving policy
Target Audience: 一般
Note (General): 金沢大学人間社会研究域経済学経営学系
This study focuses on energy labels, which are set to be displayed mandatorily in Japanese real estateadvertisements soon. In this study, we conducted eye-tracking experiments to identify effective designelements for energy labels. The novelty of this study lies in the fact that we not only collected data onreaction times and areas of interest (AOIs) using eye tracking, but also conducted a panel analysiscontrolling for individual effects by adding data from a questionnaire survey conducted after theexperiment. Our findings verified that the display of energy labels in real estate advertisements is likelyto lead to improved consumer understanding of energy conservation standards as learning effects. Thissuggests rehearsal effects that invited availability heuristics by appearing repeatedly. Moreover, theresults of the panel analysis suggest that design of energy labels are important on reaction time andnumber of round trips between the AOIs. We compared the two label designs in the experiment, theinformation in the European Union energy label was difficult to read and judge intuitively, and canconclude the rating scale label was more suitable for advertising and readers in Japan. As energy labelshelp with increased consumer awareness regarding energy standards of dwellings and energy saving,an early start to labeling is recommended.
DOI: 10.24517/00067813
Access Restrictions: 限定公開
Related Material: https://www.waseda.jp/fpse/winpec/assets/uploads/2022/08/E2203.pdf
https://www.waseda.jp/fpse/winpec/public/working-paper/
Data Provider (Database): 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）
https://irdb.nii.ac.jp
Original Data Provider (Database): 金沢大学 : 金沢大学学術情報リポジトリKURA