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文書・図像類

消費者行動の数量的分析

Icons representing 文書・図像類

消費者行動の数量的分析

Material type
文書・図像類
Author
尾藤, 信ほか
Publisher
愛知工業大学
Publication date
1976-03-31
Material Format
Digital
Capacity, size, etc.
-
NDC
-
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Notes on use

Note (General):

現在多くの製品分野で成熟期,飽和期的現象が起り始め,適確なマーケティングの手がかりをつかむことが困難になってきており,製品の差別化戦略が重要視されている.製品差別化のポイントは,従来の一般セグメンテーションの基準からベネフィット・セグメンテーションによる基準によって,消費者のベネフィットをつかむこと...

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Digital

Material Type
文書・図像類
Author/Editor
尾藤, 信
寺本, 和幸
Publication, Distribution, etc.
Publication Date
1976-03-31
Publication Date (W3CDTF)
1976-03-31
Alternative Title
ショウヒシャ コウドウ ノ スウリョウテキ ブンセキ
A Numerical Analysis of Consumer Behavior
Periodical title
愛知工業大学研究報告. B, 専門関係論文集 = Bulletin of Aichi Institute of Technology. Part B
No. or year of volume/issue
11